"Shares Made Simple", written by highly respected financial journalist Rodney Hobson, tears away the mystique and jargon that surrounds the stock market. It takes you step by step through the most basic concepts of stock market investing, carefully explaining issues such as: what shares are and how they are bought and sold; why share prices go up and down; why some companies' shares look cheap while others appear to be expensive; and, the hidden traps for the unwary. This fully revised and updated second edition of this bestselling book sets out to create a level playing field between the stock market professionals and the small investor. As rising living standards and inherited cash provide assets for investment, no-one needs to suffer pitiful bank interest rates when there is real money to be made in sharing the nation's wealth. Thousands of investors have already benefited from Rodney's clear explanation of the stock market - now you can too.
Rodney Hobson is an experienced financial journalist who has held senior editorial positions with publications in the UK and Asia. Among posts he has held are News Editor for the Business section of The Times, Business Editor of the Singapore Monitor, Deputy Business Editor of the Far Eastern Economic Review, Head of News at Citywire and Editor of Shares magazine. He has also contributed to the Daily Mail, the Independent and Business Franchise Magazine. He is registered as a Representative with the Financial Services Authority. Rodney is married with one daughter.
Preface Introduction Section A - Shares 1. What Are Shares? 2. How Shares Are Created 3. Whose Company Is It? 4. What's In It For Me? 5. Is My Investment Safe? Section B - The Stock Market 6. The Market Place 7. Full Listings And AIM 8. How Shares Are Traded 9. Stock Market Indices Section C - Companies 10. Company Focus 11. Income Statement (Profit And Loss) 12. Balance Sheet 13. Potential Nasties Section D - Investing 14. Starting Out 15. Stockbrokers 16. Fundamental Data 17. Charting 18. Tips 19. Jargon Busting 20. Rights Issues And Placings Section E - Takeovers 21. Mergers And Acquisitions 22. Before A Bid 23. A Bid Is Launched 24. Bid Timetable 25. Management Buyouts Appendix - Useful websites Index