This title examines the prospects of increased participation of Britain and Ireland in freight trade shipping. The dependence of both island nations on road haulage has led to environmental concerns over congestion, pollution, road damage and heavy fuel consumption. The political context has become increasingly favorable to the shipping option as European transport policy has heralded sustainable alternatives to road haulage; and, also, European integration offers increased opportunities for shortsea trade. In addition, a robust entrepreneurial shipping community can be recognised in the UK and Irish coastal and shortsea trades. From the late 1990s onwards there has been increased concern over the quality and quantity of shipping ownership and management in both Britain and Ireland. Respective Tonnage Taxes in both nations has sought to promote quality shipping under national flags. A number of obstacles need to be cleared if traffic is to be diverted from the road highway to the coastal highway - the Green Highway. In particular, the economics and logistics of shipping vis-a-vis a dynamic road haulage industry demands critical consideration.
The discrete sectors of shipping and its trades will be profiled in order to discuss the specific areas where growth is achievable. The reasons for the decline of shipping in the domestic trades will be examined and any lessons learned will be appraised. The opportunities for new trades within the context of trends in transportation science and supply chain logistics will be studied. Nine short case studies on successful shipping ventures in the supply chain are highlighted as possible 'blueprints' for further developments within the field. Illustrations (some col.), maps