''Great if you're interested in finding a treasure trove of London's tucked away shops. From the best place to buy your Bretons to the loveliest bookshops, find them all in this brilliant guide.'' The Pool London has always been a shopper's paradise, tempting to every taste, mood and budget. Shop London helps you narrow in on the most talked-about, tucked-away, unique, and exciting retail experiences, opening doors to 200 of the best independent boutiques, fashion stores, specialist shops, markets, vintage meccas and more. It also explores the capital's shopping districts and hotspots, from the super smart Chiltern Street to the endlessly cute Columbia Road.
Emma McCarthy is deputy fashion editor of the London Evening Standard - and an unapologetically avid shopper. She understands London's retail scene better than anyone and has spent years reporting on (and enjoying) its myriad charms. When she's not shopping, Emma is reviewing catwalk shows, interviewing designers and uncovering trends. She lives in Peckham, where the shops are better than Regent Street.KIM LIGHTBODY is a food and lifestyle photographer based in London.