Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Chapter 1 Acknowledgments Chapter 2 Preface Chapter 3 1 What Are Consumer Cultures? Chapter 4 2 Data on Consumer Cultures Chapter 5 3 The Act of Consumption Chapter 6 4 Perspectives on Consumption Chapter 7 5 The Semiotics of Shopping Chapter 8 6 Malls and the American Consumer Culture Chapter 9 7 Tourism and Consumer Culture Chapter 10 8 Buyer's Remorse Chapter 11 References