In 1909 London's first dedicated department store built from scratch opened in a glorious burst of publicity, spearheaded by the largest advertising campaign ever mounted in the British press. In his eponymous store Selfridge created nothing less than 'the theatre of retail'. His personal life was just as flamboyant, one of mistresses and mansions, racehorses and yachts. In this book Lindy Woodhead tells the extraordinary story of a revolution in shopping and the rise and fall of a retail prince.
Lindy Woodhead worked in international fashion public relations for over twenty-five years. During the late 1980s she spent two years as the first woman on the board of directors of Harvey Nichols. Lindy retired from fashion in 2000 to concentrate on writing. Her first book, War Paint (Virago), a biography of Helena Rubinstein and Elizabeth Arden, was published in 2003. She is a regular contributor to The Spectator and The Times Saturday Magazine. A Fellow of The Royal Society of Arts, she is married with two sons and lives in southwest London and southwest France.