Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model.
New to This Edition
* 30% new full color photographs showcase the best examples of award-winning global visual merchandising
* Design Gallery features discuss the design principles used in store displays, including Bergdorf Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and Printemps (Paris)
* New sections on digital tools including Mockshop and CAD programs (Chapter 5), Kantar Retail Virtual Reality (Chapter 10), and WindowsWear PRO (Chapter 12)
* Updated information on LED lighting, decorative lighting and current trends in lighting (Chapter 9)
* Creative Capstone Project inspires readers to apply concepts from each chapter to ahypothetical store design
* Retail Realities sidebars point out practical concerns that affect visual merchandiserseveryday
* Shoptalk statements by visual merchandising experts provide observations about an aspect of the field discussed in the chapter
Silent Selling STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
Instructor's Resources include an Instructor's Guide, Test Bank and PowerPoint presentations.
This bundle includes Silent Selling, 5th Edition and Silent Selling STUDIO Access Card.
Judy Bell is a columnist for design:retail magazine and the founder and CEO of Energetic Retail. She is the former Group Manager of Creative Merchandising Solutions for Target. She is the recipient of the Markopoulous Award and was named a Retail Design Luminary. Kate Ternus is a former marketing instructor at Century College, US, a community college where she taught for more than twenty years. Her earlier retail career included visual merchandising, sales management, and special events at Dayton's, Donaldson's, Meier & Frank, Macy's and Casual Corner, among others.
Preface Acknowledgments Part One: PREPARATION FOR VISUAL CREATIVITY 1. Creative Thinking: Getting "Outside the Box" 2. What is Visual Merchandising? 3. Core Design Strategies Part Two: PRACTICES AND STRATEGIES FOR THE SELLING FLOOR 4. Layout and Fixtures for Fashion Apparel 5. Fashion Apparel Wall Setups 6. Fashion Apparel and Accessory Coordination 7. Home Fashion Presentation Part Three: COMMUNICATING RETAIL ATMOSPHERICS 8. Signing 9. Lighting Part Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES 10. Grocery and Food Service Stores 11. Non traditional Retailing Part Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY 12. The Magic of the Display Window 13. Mannequins and Mannequin Alternatives 14. Building a Visual Merchandising Department Part Six: CAREER STRATEGIES 15. Visual Merchandising Careers Glossary Directory of Visual Merchandising Professionals References and Resources Index