In this paradigm-shattering book, leading food psychologist Brian Wansink PhD offers a radical new philosophy for weight loss. The trick isn't changing what we eat, but the environment we eat in.
Through his extensive, cutting-edge research, Brian found that we are increasingly starting to arrange our homes to make unhealthy, comforting foods easier to reach and consume. Meanwhile, the same thing has been happening all around us. Restaurants have made it more tempting to order richer meals. Supermarkets have made it more economical to buy packaged and processed foods. Workplaces have made it habitual to eat on the go or at our desks. School lunchrooms have made it acceptable to pile large portions onto a tray. This has all helped to make us 'fat by design'.
This entertaining, eye-opening book shows how you can adapt and redesign your most common spaces in innovative and inexpensive ways to start losing weight naturally. It offers simple and practical solutions for eating healthily in the long term without any dieting or frustrating restrictions. And it shows how you can still have your favourite foods while making yourselves, your family and even your community effortlessly slim and healthy - by design.
Brian Wansink PhD is the Director of the Cornell Food and Brand Lab at Cornell University and the pioneer of the Small Plate Movement. He is the lead author of over 200 academic articles and books on eating behaviour, including the bestselling Mindless Eating: Why We Eat More Than We Think. www.slimbydesign.org