Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

By
Barbara Schmenk (Contributor) Stephan Breidbach (Contributor) Lutz Kuester (Contributor)  

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This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education - a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.
Barbara Schmenk is Professor of German and Applied Linguistics at the University of Waterloo, Canada.Stephan Breidbach is Professor of English Language Education, Humboldt-Universitaet zu Berlin, Germany.Lutz Kuester is Professor of Romance Languages and Literatures/Teaching Methodology, Humboldt-Universitaet zu Berlin, Germany.
  • Contributor: Barbara Schmenk
  • Imprint: Multilingual Matters
  • ISBN13: 9781788921855
  • Number of Pages: 192
  • Packaged Dimensions: 156x234x10mm
  • Packaged Weight: 305
  • Format: Paperback
  • Publisher: Multilingual Matters
  • Release Date: 2018-11-01
  • Binding: Paperback / softback
  • Biography: Barbara Schmenk is Professor of German and Applied Linguistics at the University of Waterloo, Canada.Stephan Breidbach is Professor of English Language Education, Humboldt-Universitaet zu Berlin, Germany.Lutz Kuester is Professor of Romance Languages and Literatures/Teaching Methodology, Humboldt-Universitaet zu Berlin, Germany.

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