Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture. The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.
1. The Context, Nature and Significance of Small Firms2. Starting and Evaluating a Business Venture3. The Small Business Practitioner s Entrepreneurs, Owner and Managers4. Management Development5. Strategic Management Issues in Entrepreneurial Ventures and Small Business6. Business Planning7. Financing Small Firms8. Enterprise Growth and Development9. Female Entrepreneurship10. Contemporary Issues and Developments in Small Business and Enterprise Development11. International Considerations12. The Internet13. Business Development and Enterprise Creation: New Evidence