Small Business Management: An Applied Approach (2nd Revised edition)

Small Business Management: An Applied Approach (2nd Revised edition)

By: Tim Mazzarol (author)Paperback

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The aim of this text is to familiarise students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.For students interested in establishing and managing their own small firm, this book should help them to focus their thinking on the realities of life as a small business owner-manager - both its challenges and its rewards. For postgraduate students that are keen to 'make a difference', this text should enable them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures. In addition to students enrolled at universities and colleges, this book should also prove useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest. This text also has relevance to the general reader interested in the significant contribution that the small business sector plays in the national economy of Australia and many other countries around the world. It adopts a strategic perspective of the small firm focusing on enterprise growth. It provides a balance of theory and practice with respect to the management of small businesses. It includes original research and case studies from Australian firms. It draws upon direct experience of working small business managers.

About Author

Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society as well as an affiliate Professor at the Burgundy School of Business, Groupe ESC Dijon Bourgogne, France. Tim has over fifteen years' experience working in small business development roles, and has extensive experience in designing, developing and delivering management education programs to both undergraduate and postgraduate students. He is widely published both nationally and internationally within the field of entrepreneurship and small business management, and is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the International Council of Small Business, and the Australian Institute of Management. Sophie Reboud is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Groupe ESC Dijon Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. Her research, in the area of strategic management of innovation and technology, is widely published.

Product Details

  • ISBN13: 9780734611062
  • Format: Paperback
  • Number Of Pages: 520
  • ID: 9780734611062
  • ISBN10: 0734611064
  • edition: 2nd Revised edition

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