Smart Things to Know About E--Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e--business as well as actual experiences and practical cutting edge tips from todaya s hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e--commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e--business hotshots with the secrets of success. Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E--Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers.
What is Smart? Preface E--Business -- The History of the Internet "So Far" Think E--Business -- Think Change! E--Business Technologies that Matter Electronic Consumers -- Attracting. Predicting ang Engaging them B2B -- Business--to--Business E--Business (Ita s Not Just About Consumers) Building Your Own Strategy Making It Happen -- Doing E--Business Using Technology in the Enterprise -- How Executives can Change Their Organisations Recommended Reading Glossary Index