Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E-Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers.
What is Smart? Preface E-Business - The History of the Internet "So Far" Think E-Business - Think Change! E-Business Technologies that Matter Electronic Consumers - Attracting. Predicting ang Engaging them B2B - Business-to-Business E-Business (It's Not Just About Consumers) Building Your Own Strategy Making It Happen - Doing E-Business Using Technology in the Enterprise - How Executives can Change Their Organisations Recommended Reading Glossary Index