Strategies for advocacy, fundraising, and engaging the community
Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.
THE AUTHORS Allyson Kapin is the cofounder of Rad Campaign, one of the leading Web agencies serving the nonprofit community. She helps nonprofit organizations and political campaigns create dynamic and award-winning Web sites and online marketing, fundraising, and social media campaigns. Amy Sample Ward is a trainer and speaker focused on technology and social impact who works with nonprofits of all sizes around the world to use technology in their community impact. She is also the membership director at NTEN (Nonprofit Technology Network), a member organization devoted to helping nonprofits use technology strategically.
Figures and Tables ix Foreword xi Preface xiii Acknowledgments xxi The Authors xxiii ONE Why Are Online and Mobile Channels So Important to Nonprofits Today? 1 TWO Guiding Principles for Anytime Everywhere 7 THREE Advocacy Anytime Everywhere 37 FOUR Fundraising Anytime Everywhere 77 FIVE Community Building Anytime Everywhere 115 SIX Multichannel Strategies in Action 141 SEVEN Equipping Your Organization for Anytime Everywhere 161 EIGHT Transitioning to Anytime Everywhere 185 Conclusion: Disrupting the Nonprofit Sector 201 Notes 211 Index 219