Social Entrepreneurship [3 volumes]: How Businesses Can Transform Society

Social Entrepreneurship [3 volumes]: How Businesses Can Transform Society

By: Thomas S. Lyons (editor)Hardback

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£119.70 RRP £126.00  You save £6.30 (5%) With FREE Saver Delivery

Description

Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good. * Useful examples of how successful social entrepreneurship enterprises develop marketing plans and promote themselves with integrity * Models for exemplary performance measurement * A concluding chapter in each volume that summarizes and focuses the insights offered * Contributions from the leading practitioners and scholars in the field of social entrepreneurship * Graphics that illustrate and illuminate key points, facilitating comprehension * A glossary of terms to assist students and lay readers

About Author

Thomas S. Lyons, PhD, is the Lawrence N. Field Family Chair in Entrepreneurship and professor of management in the Zicklin School of Business at Baruch College of the City University of New York.

Product Details

  • ISBN13: 9780313393419
  • Format: Hardback
  • Number Of Pages: 741
  • ID: 9780313393419
  • ISBN10: 0313393419

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