Social Machines: How to Develop Connected Products That Change Customers' Lives

Social Machines: How to Develop Connected Products That Change Customers' Lives

By: Peter Semmelhack (author)Hardback

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Description

Companies like Facebook and Twitter have redefined social interaction. But what if machines like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using social machines to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Explains how smart phones and tablets enable Social Machines Describes how digital technology is being baked in to the most unlikely new products even wheelchairs. Articulates how the Internet of Things is becoming social and why that s the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

About Author

Peter Semmelhack is the founder and CEO of Bug Labs, developer of an award-winning open source consumer electronics and web services platform, recently featured in MoMA's "Talk to Me" exhibit. As a founding member of the rapidly growing open hardware movement, Peter is a frequent speaker at events around the world. He is also founder, board member, and former CEO of Antenna Software, one of the country's largest mobile enterprise software companies. His work has been covered and discussed by the international media includingthe New York Times,the Economist, the Hindu, Fortune, CNN, Nikkei Business, and Forbes. Peter holds a BA in economics from Brown University.

Contents

Acknowledgments ix Part I Social Machines: An Overview 1 Chapter 1 Introduction 3 Chapter 2 A Social Internet of Things 11 Chapter 3 Why Social Networks Must Evolve 21 Everything Will Get Connected 23 Everything Will Get Smarter 29 Everything Will Get Social 30 We re Running Out of Humans! 33 Chapter 4 Social Machines and the Future of Humankind 35 Part II Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness 47 Chapter 5 Overview 49 Chapter 6 A Brief History of Abstraction 53 Chapter 7 Social Product Design 65 Connected versus Social 68 Example 1 The Weather Station 73 Example 2 Wheelchairs and Hand Sanitizers 80 Example 3 The Social Bicycle 84 Chapter 8 Avatars and the Social Seven: Unique Characteristics of Social Machines 99 The Social Seven Overview 102 The Social Seven Details 105 Chapter 9 Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned 117 Part III The Business of Social Machines 121 Chapter 10 Introduction 123 People Sharing Things 125 Things Sharing Data 130 Chapter 11 How to Build a Business Using Social Machines 137 Retrofit Model 139 Built-in Model 142 Chapter 12 My Customer s Customer Is My Customer: The Beauty of a Social Value Chain 149 Chapter 13 The Art of Social Pricing 153 Part IV Getting Started 157 Chapter 14 Design Requirements: What Does It Take to Design and Build a Social Machine? 159 But First, a Quick Story. . . 161 How Do I Make My Product Social? 167 Retrofi t Model 183 Built-in Model 185 Chapter 15 Getting There from Here 189 Part V Scenarios 195 Chapter 16 Smart Home 197 Chapter 17 Retail 203 Chapter 18 Transportation 211 Chapter 19 Finance 217 Chapter 20 Health and Wellness 223 Part VI Resources 229 Index 235

Product Details

  • ISBN13: 9781118471685
  • Format: Hardback
  • Number Of Pages: 246
  • ID: 9781118471685
  • weight: 450
  • ISBN10: 1118471687

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