Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.
Associate Professor of Advertising, E. W. Scripps School of Journalism Ohio University Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University President, Social Marketing Services, Inc, Mercer Island, Washington