If you want to help your students use social media to get ahead in their job search, look no further than this book. Taking readers through each of the major social networking sites, from LinkedIn and Twitter to Pinterest and Instagram, it provides jargon-free advice at every step, enabling readers to make effective use of these platforms for career research and networking. Illustrated with practical exercises and sample profiles throughout, this book will teach students how to manage their online presence, identify and communicate their brand and connect effectively with employers.
This is an essential resource for current students or graduates who are looking for part-time jobs, summer internships, industrial placements or graduate jobs.
Marielle Kelly is a Career Adviser at Trinity College Dublin, Ireland. She has created and delivered popular workshops on using LinkedIn and Twitter to find employment and has trained a large number of students to increase social media literacy. She is also a freelance career consultant and LinkedIn trainer.
Introduction: Becoming Social Media-savvy.- 1. Social Media for Your Job Search.- 2. Define Your Brand.- 3. Put Your Brand Online.- 4. Boost Your Job Search.- 5. Career Connections.- 6. Make the Most of LinkedIn.- 7. Make the Most of Twitter.- 8. Make the Most of Blogging.- 9. Make the Most of Facebook, Pinterest, Instagram and Video CVs.