A complete book-and-DVD social media marketing training package Social media is a powerful business marketing tool, but how do you begin? What content should you put where? How do you measure results? This value-priced training package is what you need to jump-start your social media marketing. It features Social Media Marketing: An Hour a Day, Second Edition, by renowned social media strategist Dave Evans, plus Learning Social Media Marketing, A Video Introduction, with six hours of video lessons on a high-definition DVD. You'll master smart techniques and tactics, and above all, how to implement a social media marketing plan that works.
* Offers overworked marketers, advertisers, PR pros, and small business owners a step-by-step approach to learning and implementing winning social media marketing strategies and techniques * Helps you understand the different platforms, including location-based services and mobile marketing * Covers how to craft a plan, create content, use analytics to measure results, and much more * Includes Social Media Marketing: An Hour a Day, Second Edition, which uses the popular Sybex hour-a-day approach to demystify intimidating topics and help readers follow smart, tested guidelines * Also includes the Learning Social Media Marketing, A Video Introduction DVD, featuring six hours of high-definition, high-quality instruction viewable on laptops, PCs, smartphones, and tablets Understand concepts and tools, build a plan, and succeed with Sybex's Social Media Marketing Essential Learning Kit.