As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it.
In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.
Andy Headworth is the founder of Sirona Consulting, a specialist consultancy that helps companies understand and integrate social media into their recruitment strategy and processes. He has 25 years of experience in the recruitment industry and has successfully delivered recruitment projects, workshops and speaking assignments in the UK, Europe, Middle East, Canada, USA and APAC. In 2013 he was named one of the 'Top 100 Most Social HR Leaders on Twitter' by The Huffington Post and one of the '50 Most Popular Recruiting Influencers on Twitter' by ERE/LeadTail.
00: Introduction; 01: The fast-changing recruitment landscape; 02: Recruitment using social media; 03: Selecting your social networks; 04: Social media tools; 05: Social media recruitment strategy; 06: Candidate sourcing with social media; 07: Building your employer brand; 08: Social media big data; 09: Establishing ROI; 10: Social media guidelines; 11: Building a business case for social media recruitment; 12: Future recruitment