Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.
Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington. John Allen Hendricks is chair of the Department of Mass Communications at Stephen F. Austin State University and holds the rank of professor. He is editor of The Twenty-First-Century Media Industry and Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House as well as three other books
List of Figures and Tables List of Appendices Foreword Preface Acknowledgments Part I. Social Media and Social Networking Chapter 1. Facebook Chapter 2. Social Media and Persuasion Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media Part II. Social Media and Education Chapter 4. Social Media in Education Chapter 5. You Can't Go Back Now Chapter 6. Tweeting 101 Chapter 7. Cultivating a Community of Learners Part III. Social Media and Strategic Communication Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications Chapter 9. Beyond the Press Release Chapter 10. Marketing and Branding in Online Social Media Environments Part IV. Social Media and Politics Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election Chapter 12. Social Media and Youth Activism Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election Part V. Social Media and Legal/Ethical Issues Chapter 14. Legal Pitfalls of Social Media Usage Chapter 15. The Realm of the Expected Chapter 16. Tweets, Blogs, Facebook, and the Ethics of 21st Century Communication Technology Index About the Editors About the Contributors