The perfect book for any student taking a research methods course for the first time!
The new edition of David and Sutton's text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research. Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project.
The second edition features:
- Brand new chapters on visual methods, case study methods, internet research, mixed methods and grounded theory
- Updated chapters on interviews, questionnaire design, surveys, and focus groups
- Improved coverage of qualitative and quantitative methods of data analysis, including practical instruction on the latest versions of software packages NiVivo 8 and SPSS 18
- An attractive new layout which aids navigability and enhances the book's student learning features
- A companion website (www.uk.sagepub.com/david) with PowerPoint slides and links to useful websites
- Many more practical examples helping bring theory to life!
Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.
Matthew David is a Senior Lecturer in Applied Social Science at Durham University, and has undertaken research in the areas of new social movements, online data-services in higher education, online training in rural areas and forms of free online music sharing. He is author of Science in Society (Palgrave 2005) and Peer to Peer and the Music Industry (SAGE 2010), and co-author of Social Research (SAGE, latest edition 2011).
PART ONE: STARTING YOUR RESEARCH Getting Started: Theory, Research Question and Research Design Being Ethical Literature Searching and Reviewing Theory and Research: Quality and Quantity PART TWO: DATA-COLLECTION STRATEGIES Introduction to the Process of Qualitative Research Qualitative Interviewing Focus Groups Ethnography Case Study Research Collecting Textual and Visual Data: Public and Private Grounded Theory as an Abductive Approach to Data Collection Introduction to Quantitative Research Design Hypotheses, Operationalization and Variables Sampling Survey Design Collecting and Coding Quantitative Data Methodological Innovations: Mixing Methods and E-Research PART THREE: DATA ANALYSIS Introduction to Qualitative Data Analysis Coding Qualitative Data: Qualitative Content Analysis Semiotic and Narrative Forms of Discourse Analysis and Doing Conversation Analysis Using Computer Software: Working with Nvivo8 Visual Analysis Introduction to Quantitative Data Entry Introduction to Quantitative Data Analysis: Describing Single Variables Describing and Exploring Relationships between Two Variables Inferential Statistics and Hypothesis-Testing Data-Management Techniques PART FOUR: PRESENTING RESEARCH Presenting Research Findings