Social Research Methods: Pearson New In... | WHSmith Books
Social Research Methods: Pearson New International Edition: Qualitative and Quantitative Approaches (7th edition)

Social Research Methods: Pearson New International Edition: Qualitative and Quantitative Approaches (7th edition)

By: W. Lawrence Neuman (author)Paperback

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Description

Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches. New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately. MyResearchKit includes:Multiple-choice practice test questionsFlashcards of key termsShort research exercises (previously in the workbook)Social Explorer: census data from 1790 - presentA "Social Research in the News" blogWriting tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)MySearchLab: a search engine for retrieving scholarly research articles from hundreds of academic journals

Contents

IN THIS SECTION:1.) BRIEF2.) COMPREHENSIVE BRIEF TABLE OF CONTENTS Part I FoundationsChapter 1 Why Do Research?Chapter 2 What Are the Major Types of Social Research?Chapter 3 Theory and ResearchChapter 4 The Meanings of MethodologyChapter 5 How to Review the Literature and Conduct Ethical Studies Part II Planning and PreparationChapter 6 Strategies of Research DesignChapter 7 Qualitative and Quantitative MeasurementChapter 8 Qualitative and Quantitative Sampling Part III Quantitative Data Collection and AnalysisChapter 9 Experimental ResearchChapter 10 Survey ResearchChapter 11 Nonreactive Research and Secondary AnalysisChapter 12 Analysis of Quantitative Data Part IV Qualitative Data Collection and AnalysisChapter 13 Field Research and Focus Group ResearchChapter 14 Analysis of Qualitative Data Part V Communicating with OthersChapter 15 Writing the Research Report and the Politics of Social Research COMPREHENSIVE TABLE OF CONTENTS Part I Foundations Chapter 1 Why Do Research?Alternatives to Social Science ResearchWhat Research Involves: A Scientific ApproachVarieties of Social ResearchSteps in the Research ProcessWhy Learn How to Conduct Social Research Chapter 2 What Are the Major Types of Social Research?Use and Audience of ResearchPurpose of ResearchWithin or Across CaseSingle or Multiple Points in TimeData Collection Techniques Chapter 3 Theory and ResearchWhat Is Theory?Social Theory versus IdeologyThe Parts of Theory Chapter 4 The Meanings of MethodologyPhilosophical FoundationsThe Three ApproachesPositivist Social ScienceInterpretative Social ScienceCritical Social ScienceFeminist and Postmodern Research Chapter 5 How to Review the Literature and Conduct Ethical StudiesThe Literature ReviewEthics in Social Research Part II Planning and Preparation Chapter 6 Strategies of Research DesignTriangulationQualitative and Quantitative Orientations Toward ResearchQualitative Design IssuesQuantitative Design Issues Chapter 7 Qualitative and Quantitative MeasurementThe Need for MeasurementQuanitative and Qualtitative MeasurementThe Measurement ProcessReliability and ValidityA Guide to Quantitative MeasurementScales and Indexes Chapter 8 Qualitative and Quantitative SamplingReasons for SamplingSampling StrategiesPart III Quantitative Data Collection and Analysis Chapter 9 Experimental ResearchAppropriate TechniqueA Short History of the ExperimentRandom AssignmentExperimental Design LogicInternal and External ValidityPractical ConsiderationsResults of Experimental Research: Making ComparisonsA Word on Ethics Chapter 10 Survey ResearchA History of Survey ResearchThe Logic of Survey ResearchConstruction of the QuestionnaireTypes of Surveys: Advantages and DisadvantagesSurvey InterviewingThe Ethical Survey Chapter 11 Nonreactive Research and Secondary AnalysisNonreactive MeasurementContent AnalysisExisting Statistics/Documents and Secondary AnalysisSecondary Analysis of Survey DataIssues of Inference and Theory TestingEthical Concerns Chapter 12 Analysis of Quantitative DataDealing with DataResults with One VariableResults with Two VariablesMore than Two VariablesInferential Statistics Part IV Qualitative Data Collection and Analysis Chapter 13 Field Research and Focus Group ResearchUnderstanding Field ResearchThe Field Research InterviewData QualityEthical Dilemmas of Field ResearchFocus Group Research Chapter 14 Analysis of Qualitative DataComparison of Methods of Data AnalysisCoding and Concept FormationAnalytic Strategies for Qualitative DataOther TechniquesPart V Communicating with Others Chapter 15 Writing the Research Report and the Politics of Social ResearchThe Research ReportThe Politics of Social ResearchObjectivity and Value Freedom BibliographyName IndexSubject Index

Product Details

  • ISBN13: 9781292020235
  • Format: Paperback
  • Number Of Pages: 608
  • ID: 9781292020235
  • weight: 1309
  • ISBN10: 1292020237
  • edition: 7th edition

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