Surveys are undisputedly a core method of social research. David de Vaus, the acknowledged expert in the field, has collected a second set of essential readings in the field. Social Surveys 2 makes available a much more substantial source of information about survey research and extends the coverage of the first four volumes. It will enable researchers to make better informed judgements about the use of the survey method and to implement their survey in the most effective, efficient and error-free way.
Volume 1 presents the history, ethics and criticism of survey research. Coverage includes the history of surveying subjective phenomena and sampling; questions of privacy, anonymity and honesty; practice standards; and technical and methodological criticism - as well as a defense of survey research.
Volume 2 thoroughly examines survey instruments and data sources. Topics examined include questionnaires, interviews, official statistics, secondary data and multi mode methods.
Volume 3 presents survey applications: using surveys to measure change, surveys in cross-national research and surveys as a tool for measuring subjective phenomena.
Volume 4 focuses survey quality, giving an overview of the range of matters that impinge on survey data and on ways to improve the quality.
David De Vaus is Associate Professor of Sociology at La Trobe University, Melbourne. He is the author of Surveys in Social Research and Research Design in Social Research. He is an international authority in the field of social research.
Volume 1: HISTORY, ETHICS AND CRITICISMS HISTORY OF SURVEY RESEARCH History of the Use of Surveys in Sociological Research - C Marsh Attitude Measurement in Psychology and Sociology - J M Converse The Early Years History of the Use of Modern Sampling Techniques - F Stephan ETHICS Presidential Address - S Presser Informed Consent and Confidentiality in Survey Research Conflicts between the Needs for Access to Statistical Information and Demands for Confidentiality - S E Fienberg Confidentiality Assurances and Response - E Singer & E D R vonThurn et al A Quantitative Review of the Experimental Literature PRACTICE STANDARDS Standards for Surveying Agencies - S C Dodd Invisible Coding of Survey Questionnaires - J P Dickson & M Casey et al The Cheater Problem in Polling - L P Crespi Safety in Social Research - G Craig & A Corden et al CRITICISMS OF SURVEY RESEARCH What Is Wrong with 'Variable Sociology'? - H Esser Interviews, Surveys, and the Problem of Ecological Validity - A V Cicourel The Critics of Surveys - C Marsh In Defense of Science - R C Lewontin In Defense of Surveys - A Greeley Volume 2: SURVEY INSTTUMENTS AND DATA SOURCES QUESTIONNAIRES Open and Closed Questions The Controversy Over Detailed Interviews - - P F Lazarsfeld An Offer for Negotiation The Open and Closed Question - H Schuman and S Presser The Random Probe - H Schuman A Technique for Evaluating the Validity of Closed Questions VINGNETTES The Vignette Technique in Survey Research - J Finch The Use of Vignettes in Survey Research - C S Alexander and H J Becker Vignette analysis - P H Rossi Uncovering the Normative Structure of Complex Judgments LENGTH Effects of Questionnaire Length on Response Quality - A R Herzog & G G Bachman The Effect of Questionnaire Length on Survey Response - B Burchell & C Marsh Effect of Administration Mode The Impact of Administration Mode on Responses Effects in Survey Measurement - N Schwarz & F Strack, et al Effects of Interview Mode on Sensitive Questions in a Fertility Survey - J B Jobe & W F Pratt et al A Comparison of Nonresponse in Mail, Telephone, and Face-to-Face Surveys: Applying Multilevel Modeling to Meta-Analysis - J J Hox & E D de Leeuw Mode Effects in Survey Research - E D de Leeuw A Comparison of Mail, Telephone, and Face to Face Surveys INTERVIEWS Interviewer effects Interviewer Effects on the Quality of Survey Data - J J Feldman & H H Hyman et al Interviewer Variability - M Collins A Review of the Problem MULTI MODE METHODS Administrative Issues in Mixed Mode Surveys - D A Dillman and J Tarnai Introduction to Mixed Method and Mixed Model Studies in the Social and Behavioural Sciences - A Tashakkori & C Teddlie OFFICIAL STATISTICS Using Official Statistics - D Slater A Consideration of the Validity and Reliability of Suicide Mortality Data - P W O'Carroll The Struggle for Independent Statistics on Poverty - P Townsend Volume 3: SURVEY APPLICATIONS MEASURING CHANGE Panel Surveys Problems in the Estimation and Interpretation of the Reliability of Survey Data - D F Alwin Major Issues of Tracing Survey Respondents - R D Burgess An Evaluator's Guide to Detecting Attrition Problems - E M Foster & L Bickman Strategies for Reducing Nonresponse in a Longitudinal Panel Survey - H Laurie & R Smith et al TREND STUDIES Monitoring Social Change via Survey Replication - R A Kulka Prospects and Pitfalls from a Replication Survey of Social Roles and Mental Health The Changing Association between Age and Happiness - D D Witt & G D Lowe et al Emerging Trend or Methodological Artifact? Social Trends in the United States - N D Glenn Evidence from Sample Surveys RETROSPECTVE STUDIES Telescoping and Temporal Memory - N M Bradburn & J Huttenlocher et al Recalling Attitudes - T W Smith An Analysis of Retrospective Questions on the 1982 GSS The Life History Calendar - D Freedman & A Thornton et al A Technique for Collecting Retrospective Data Improving the Reliability of Retrospective Survey Measures - H C Finney Results of a Longitudinal Field Survey Using surveys to detect causes and test causal models The Causal Assumptions of Quasi-Experimental Practice - T D Cook & D T Campbell Extraneous Variables - M Rosenberg False Criteria of Causality in Delinquency Research - T Hirschi & H Selvin SURVEYS IN CROSS NATIONAL RESEARCH Cross-national Survey Research - S Verba The Problem of Credibility Developing Quality Standards for Cross National Survey Research - P Lynn Five Approaches Surveys as a Tool for Measuring Subjective Phenomena Attitudes can be Measured - L L Thurstone Attitudes vs. Actions - R T LaPiere Fallible Indicators of the Subjective State of the Nation - F Turner & E Krauss Attitudes and Behaviour - H Schuman & M Johnson SURVEYS AND POLLS Public Opinion and Public Opinion Polling - H Blumer Polls and the Political Process-Past, Present, and Future - G Gallup Back on the Bandwagon - C Marsh The Effect of Opinion Polls on Public Opinion Opinion Polls - C Marsh Social Science or Political Manouvre Volume 4: SURVEY QUALITY SURVEY ERROR Research on Survey Quality - D F Alwin Reliability and Validity Assesment in Attitude Research - G W Bohrnstedt VALIDITY Validity of Responses to Survey Questions - H J Parry & H M Crossley Issues of Data Construction Factors Relevant to the Validity of Experiments in Social Settings - T Campbell SOCIAL DESIRABILITY Social Desirability and Survey Measurement - T J DeMaio A Review Methods of Coping with Social Desirability Bias - A Nederhof A Review PROXY REPORTS Self/Proxy Response Status and Survey Response Quality - J C Moore A Review of the Literature RELIABILITY The Reliability of Survey Attitude Measurement - D F & J A Krosnick The Influence of Question and Respondent Attributes Assessing Reliability - E G Carmines & R A Zeller Attitude Measurement - A McKennell Use of Coefficient Alpha with Cluster or Factor Analysis Nonattitudes - T W Smith A Review and Evaluation CODING QUALITY Coding Reliability and Validity of Interview Data - K S Crittenden & R J Hill Some General Principles of Questionnaire Classification - P F Lazarsfeld & A H Barton In Search of one Set of Categories - R Popping Analyzing Coding Reliability - G R Funkhouser & E B Parker Random Systematic Error Coefficient PILOT TESTING How to Pilot Test Survey Pretesting - S Presser & J Blair Do Different Methods Produce Different Results? New Strategies for Pretesting Survey Questions - L Oksenberg & C Cannell, et al COGNITIVE TESTING Cognitive Sciences and Survey Methods - R Tourangeau Pretesting Survey Instruments - D Collins An Overview of Cognitive Methods Application of Cognitive Science to Computer Assisted Interviewing - M P Couper MISSING DATA Missing-Data Adjustments in Large Surveys - R J A Little Weighting Methods - G Kalton & I Flores-Cervantes Missing Data - J L Schafer & J W Graham Our View of the State of the Art Weighting for Non-response - P Lynn SAMPLING Applied Sampling - S Sudman Sample Design and Design Effects - G Shackman Methods for Design Effects - L Kish