Socialnomics, Second Edition: How Social Media Transforms the Way We Live and Do Business (2nd Revised edition)
By: Erik Qualman (author)Paperback
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The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.
* Lists the top ten easy opportunities that companies and organization miss when it comes to social media * Describes where social media should reside in an organization and the necessary building blocks for success * Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success * Shares proper training methods for your ENTIRE organization on social media; not just the chosen few * Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo(R). Yet, he may be best known for writing and producing the world's most watched social media video.
Foreword Scott Monty ix Acknowledgments xiii About This Book xv Introduction xvii Chapter One Word of Mouth Goes World of Mouth 1 Chapter Two Social Media = Preventive Behavior 29 Chapter Three Social Media = Braggadocian Behavior 37 Chapter Four What We Can Learn from Politics 50 Chapter Five I Care More about What My Neighbor Thinks Than What Google Thinks 72 Chapter Six Death of Social Schizophrenia 95 Chapter Seven Winners and Losers in a 140-Character World 107 Chapter Eight Next Steps for Companies and the Glass House Generation 149 Chapter Nine Social Media Rolodex and Resources 188 Chapter Ten Social ROI 195 Chapter Eleven Social Success Secrets (Give Them to Me Now!) 210 Chapter Twelve Blogging: What Works 217 Chapter Thirteen 100+ Social Media Tools 226 Chapter Fourteen Making Viral Videos 234 Chapter Fifteen Social Media for B2B 238 Chapter Sixteen Case Studies 243 Chapter Seventeen Social Analytics: Big Data and Beyond 256 Chapter Eighteen Social Organizational Structure 267 Chapter Nineteen FAQs 273 Chapter Twenty Teacher and Company Resources and Exercises 292 Socialnomics Summary 296 Notes 299 About the Author 311 Index 313
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- ID: 9781118232651
2nd Revised edition
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