Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project (Multilingual Matters)

Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project (Multilingual Matters)

By: Jeffrey Gil (author)Hardback

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Description

`The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

About Author

Jeffrey Gil is a Senior Lecturer in the Department of Languages and Applied Linguistics, Flinders University, Australia. His research interests include Chinese foreign policy and Chinese as a foreign language.

Contents

Tables Conventions for Chinese Terms and Chinese Names Acknowledgements Chapter 1: Introduction: Language, Culture and China's Rise in a Globalising World Chapter 2: Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning Chapter 3: Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity Chapter 4: Evaluating the Confucius Institute Project: Impact at the State-to-State Level Chapter 5: Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level Chapter 6: Conclusions and Implications References Interviews Index

Product Details

  • ISBN13: 9781783098057
  • Format: Hardback
  • Number Of Pages: 144
  • ID: 9781783098057
  • weight: 363
  • ISBN10: 1783098058

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