Sport Entrepreneurship and Innovation

Sport Entrepreneurship and Innovation

By: Vanessa Ratten (editor), Joao J. Ferreira (editor)Paperback

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Description

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

About Author

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia. Joao J. Ferreira is Associate Professor in Management at the University of Beira Interior and NECE Research Unit in Business Sciences, Portugal.

Contents

Foreword (Matthew V. Winkler) Preface (Vanessa Ratten and Joao J. Ferreira) Acknowledgements (Vanessa Ratten and Joao J. Ferreira) 1. Sport Entrepreneurship and Innovation: Concepts and Theory (Vanessa Ratten and Joao J. Ferreira) 2. Innovation Capability of Non-profit Sport Organisations (Mathieu Winand and Larena Hoeber) 3. Influence of Sports Events in Local Tourism (Hector Valentin Jimenez Naranjo, Mari Cruz Sanchez Escobedo and Jose Luis Coca Perez) 4. Innovation for Social Inclusion in Sport (Anne Tjonndal) 5. The Influence of Total Quality Management in the Innovative Capacity of Sport Municipal Firms (Gastao Sousa and Maria Jose Madeira) 6. Sport Leadership, Psychology and Innovation (Vanessa Ratten) 7. A Blue Ocean Strategy in a Sport Context: A Systematisation of Literature (Elsa Regina M. Vieira and Joao J. Ferreira) 8. The Relevance of the Social Impact of Sports Events in the Context of Public Financing of Sport (David Parra Camacho, Ferran Calabuig Moreno, Juan Nunez Pomar, Josep Crespo Hervas) 9. Sport Entrepreneurship and Community Development in Japan (Isao Okayasu and Duarte B. Morais) 10. Coherence, the Beginning and End of Everything (Marco Arraya) 11. Sport, Innovation and Public Policy (Vanessa Ratten) 12. "Not Out"? A Sociomaterial Perspective on Decision Review Systems in Professional Cricket (Ian McLoughlin and Patrick Dawson) 13. Consumer Behavior Analysis: An Innovation Approach in Non-profit Sports Organizations (Dina Miragaia and Joao J. Ferreira) 14. Exploring Motivation of Marathon Runners (Konstantinos Koronios, Marina Psiloutsikou and Athanasios Kriemadis) 15. Sport Entrepreneurship and the Emergence of Opportunities: Towards a Future Research Agenda (Vanessa Ratten and Joao J. Ferreira)

Product Details

  • ISBN13: 9781138941748
  • Format: Paperback
  • Number Of Pages: 264
  • ID: 9781138941748
  • weight: 408
  • ISBN10: 1138941743

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