This is a comprehensive introduction for HE students to the provision, organisation, and governance of sport in the UK. Supported by case study material, it introduces the reader to key government policies, and to the ways in which public, private and voluntary sectors provide sporting opportunities. The book focuses on issues of participation, employment, media coverage and commercialisation, and critically examines them in light of the key themes of equality and diversity. Pedagogical features - learning outcomes and learning activities - help students develop an active approach to the study of sport in the UK.
Part 1 - The strategic direction of UK Sport Shaping the vision for sport and physical activity in the UK: the role of central government National sports organisations and their priorities Part 2 - Bringing the vision to life School sport Community Sport Elite sport A review of the UK sporting landscape London 2012: issues and controversies Part 3 - The commercial sector Sports sponsorship The commercial sector and sports participation Professional sports leagues: the case of English league football The sports broadcast market Part 4 - The sports labour market The sports labour market The sports labour market: the voluntary sector The professional athletes' labour market