Starting your own UK business is an exciting - and challenging - time.
This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.
All your favourite, trusted content has been updated including:
Laying the groundwork and testing the feasibility of your business idea
Writing a winning business plan and finding funding
How to operate effectively, including managing your finances and employing people
Growing your business and improving performance
New content includes:
The latest funding schemes, including government funding and crowdfunding
Tendering for public sector work
Avoiding business cyber-crime
Franchising and pop ups
Exporting (the government has set a target of doubling the number of exporting companies by 2020)
Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)
Colin Barrow was Head of the Enterprise Group at Cranfield School of Management and is the author of more than 30 books, including Business Plans For Dummies and Understanding Business Accounting For Dummies.
Introduction 1 Part I: Getting Started with Your New Business 7 Chapter 1: Preparing for Business 9 Chapter 2: Doing the Groundwork 25 Chapter 3: Can You Do the Business? 45 Chapter 4: Testing Feasibility 63 Part II: Making and Funding Your Plan 83 Chapter 5: Structuring Your Business 85 Chapter 6: Preparing the Business Plan 109 Chapter 7: Getting Help 125 Chapter 8: Finding the Money 137 Chapter 9: Considering Your Mission 163 Chapter 10: Marketing and Selling Your Wares 169 Part III: Staying in Business 191 Chapter 11: Employing People 193 Chapter 12: Operating Effectively 215 Chapter 13: Keeping Track of Finances 239 Chapter 14: Managing Your Tax Position 265 Part IV: Making the Business Grow 279 Chapter 15: Doing Business Online 281 Chapter 16: Improving Performance 301 Chapter 17: Exploring Strategies for Growth 321 Chapter 18: Becoming a Great Manager 339 Part V: The Part of Tens 355 Chapter 19: Ten Pitfalls to Avoid 357 Chapter 20: Ten People to Talk to Before You Start 363 Chapter 21: Ten Reasons for Using Social Media 369 Index 379