Starting and Running a Business All-in-One For Dummies (UK ed)

Starting and Running a Business All-in-One For Dummies (UK ed)

By: Colin Barrow (editor)Paperback

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Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.

With Starting and Running a Business All-In-One For Dummies, 2nd Edition , you'll discover how to: * Identify new business opportunities * Put together a business plan * Find the money you need to get started * Keep track of your finances -bookkeeping and forecasting * Find, manage and retain good employees * Deal with the legal aspects of running a business * Market and sell your product * Use new technology * Grow and expand your business

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About Author

Colin Barrow is a strategic advisor and the author of more than 30 books. He has held senior staff and line positions in business, was head of the Enterprise Group at Cranfield School of Management for ten years, was a non-executive director of a high-tech venture capital fund and has served on government task forces.


Introduction 1

Book I: Planning Your Business 5

Chapter 1: Preparing for Business 7

Chapter 2: Being Your Own Boss 17

Chapter 3: Can You Do the Business? 35

Chapter 4: Starting Your Business Plan 45

Chapter 5: Establishing Your Starting Position 57

Chapter 6: Researching Your Customers, Competitors and Industry 75

Book II: Sorting Out Your Finances 95

Chapter 1: Finding the Money 97

Chapter 2: Figuring Out Financials 121

Chapter 3: Cash Flows and the Cash Flow Statement 147

Chapter 4: Forecasting and Budgeting 167

Book III: Finding and Managing Staff 191

Chapter 1: Staying on the Right Side of the Law 193

Chapter 2: Finding Person Friday Advertising and Interviewing 205

Chapter 3: Employing People Successfully225

Chapter 4: Disciplining and Dismissing Staff 239

Chapter 5: Paper Money, Money Paper Payslips and Deductions 253

Chapter 6: Inspiring Employees to Better Performance 265

Chapter 7: Coaching and Development 281

Chapter 8: Being an Expert at Performance Appraisal and Management 293

Book IV: Keeping on Top of the Books 307

Chapter 1: Satisfying the Tax Inspector 309

Chapter 2: Completing Year-End Payroll and Reports 317

Chapter 3: Getting Down to Bookkeeping Basics 331

Chapter 4: Controlling Your Books, Your Records and Your Money 345

Chapter 5: Producing a Profi t and Loss Statement 361

Chapter 6: Developing a Balance Sheet 375

Book V: Marketing and Advertising Your Wares 387

Chapter 1: Taking a Closer Look at Customers 389

Chapter 2: Marketing Your Wares 403

Chapter 3: Writing a Marketing Plan 429

Chapter 4: Brochures, Press Ads and Print 447

Chapter 5: Signs, Posters and More 467

Chapter 6: Public Relations and Word of Mouth 485

Chapter 7: Planning Your Business Website 497

Chapter 8: Choosing and Equipping Your New Online Business 511

Chapter 9: E-marketing 547

Book VI: Growing and Improving Your Business 571

Chapter 1: Thinking Strategically 573

Chapter 2: Managing More than One Product 595

Chapter 3: Improving Performance 625

Chapter 4: Franchising for Growth 639

Chapter 5: TV and Radio Ads (Or Your Own Show!) 645

Chapter 6: Becoming a Great Manager 661

Index 677

Product Details

  • publication date: 29/07/2011
  • ISBN13: 9781119975274
  • Format: Paperback
  • Number Of Pages: 748
  • ID: 9781119975274
  • weight: 1322
  • ISBN10: 1119975271
  • edition: UK ed

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