Strategic Communication (Sage Benchmarks in Communication)

Strategic Communication (Sage Benchmarks in Communication)

By: Robert L. Heath (editor), Anne Gregory (editor)Hardback

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The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the United States, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the 20th Century, it was seen as inseparable from propaganda and a means for promoting and protecting democracy. The field has developed immeasurably in the past few decades, but strategic communication is still a topic with strong, influential links to a variety of different disciplines, and increasingly relevant in both a professional and academic capacity. This Major Work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic. Volume One: Defining Strategic Communication: Groundings, Forewarnings, and Calls to Action Volume Two: Public Arena: Input, Power, Converging/Diverging Voices, and Tensions Volume Three: Discursive and Dialogic Organizations and the Stakeholder View: Social Constructions and Functionalist Perspectives Volume Four: The Future of Strategic Communication: Organizational and Societal Well-being, Influences, Measures, and New Directions


Introduction to Master Works In Strategic Communication VOLUME ONE: DEFINING STRATEGIC COMMUNICATION: GROUNDINGS, FOREWARNINGS, AND CALLS TO ACTION Defining Strategic Communication - Kirk Hallahan et al. Towards a Postmodern Research Agenda for Public Relations - Derina Holtzhausen Strategic Communication and the Public Sphere from a European Perspective - Gunter Bentele and Howard Nothhaft Strategic Communication: An Institutional Perspective - Swaran Sandhu Strategic Communication: Pillars and Perspectives of an Alternative Paradigm - Derina Holthauzen and Ansgar Zerfass Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future - Lars Thoger Christensen and Joep Cornelissen Reviewing Public Relations Research and Scholarship in the 21st Century - Anne Gregory How Public Relations Works: Theoretical Roots and Public Relations Perspectives - yvind Ihlen and Betteke van Ruler Contribution of Public Relations to Organizational Strategy Formulation - Benita Steyn Understanding Strategy in Communication Management - Juliana Raupp and Olaf Hoffjann Identity Based Views of the Corporation: Insights from Corporate Identity, Organizational Identity, Social Identity, Visual Identity, Corporate Brand Identity and Corporate Image - John Balmer Public Relations Literacy: Developing Critical Consumers of Public Relations - Sherry Jean Holladay and William Timothy Coombs Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership - Nigel de Bussy Defining Corporate Communication - Joep Cornelissen Reputation, Communication, and the Corporate Brand - Peggy Simcic Bronn Strategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al. Defining the "Object" of Public Relations Research: A New Starting Place - Lee Edwards Public Relations in a Postmodern World - Gary Radford The Stockholm Accords - Global Alliance for Public Relations and Communication Management The Melbourne Mandate - Global Alliance for Public Relations and Communication Management VOLUME TWO: PUBLIC ARENA: INPUT, POWER, CONVERGING/DIVERGING VOICES, AND TENSIONS Some Dare Call It Power - Cynthia Hardy and Stewart Clegg Applying Sociology to Public Relations: A Commentary - Gunter Bentele and Stefan Wehmeier A Public Relations Identity for the 2010s - yvind Ihlen and Piet Verhoeven Epistemological Modesty: Critical Reflections on Public Relations Thought - Robert Brown Towards a More Dynamic Stakeholder Model: Acknowledging Multiple Issue Arenas - Vilma Luoma-aho and Marita Vos The Role of Analogy and Metaphor in the Framing and Legitimization of Strategic Change - Joep Cornelissen, Robin Holt and Mike Zundel Reflective Management: Seeing the Organization as if from Outside - Susanne Holmstroem Implications of Complexity Theory for Public Relations: Beyond Crisis - Dawn Gilpin and Priscilla Murphy Strategy Making and Planning in the Communications Context - Danny Moss Reframing Trust, Power and Public Relations in Global Financial Discourses: Experts and the Production of Mistrust in Life Insurance - Clea Bourne Stakeholders, Politics and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel De Bussy and Lorissa Kelly Building Social Capital through Rhetoric and Public Relations - Maureen Taylor Is the Universe of Democracy, Rhetoric, and Public Relations Whole Cloth or Three Separate Galaxies? - Robert Heath, Damion Waymer and Michael Palenchar Communication Dimensions of the UK Foot and Mouth Disease Crisis - Anne Gregory Intersectionality and Publics: How Exploring Publics' Multiple Identities Questions Basic Public Relations Concepts - Jennifer Vardeman-Winter, Natalie Tindall and Hua Jiang Towards a Dialogic Theory of Public Relations - Michael Kent and Maureen Taylor A Measure of Relationship Cultivation Strategies - Eyun-Jung Ki and Linda Childers Hon Rhetoric, Climate Change, and Corporate Identity Management - Finn Frandsen and Winni Johansen The Strategic Communication Imperative - Paul Argenti, Robert Howell and Karen Beck Extract from Building Belief: A New Model for Activating Corporate Character & Authentic Advocacy - Arthur W. Page Society Extract from The Authentic Enterprise - Arthur W. Page Society VOLUME THREE: DISCURSIVE AND DIALOGIC ORGANIZATIONS AND THE STAKEHOLDER VIEW: SOCIAL CONSTRUCTIONS AND FUNCTIONALIST PERSPECTIVES Organization as Communication: A Luhmannian Perspective - Dennis Schoenborn Problem Solving and Communicative Action: A Situational Theory of Problem Solving - Jeong-Nam Kim and James Grunig A Process Model of Internal and External Legitimacy - Israel Drori and Benson Honig Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts - Ronald Mitchell, Bradley Agle and Donna Wood Prioritizing Stakeholders for Public Relations - Brad Rawlins Standardization in Public Relations Measurement and Evaluation - David Michaelson and Don Stacks How Institutions Communicate; or How Does Communication Institutionalize - Cynthia Hardy External Organizational Rhetoric: Bridging Management and Sociopolitical Discourse - Robert Heath The Transformational Potential of Public Policy Discourse - Judy Motion and Shirley Leitch How Moral Arguments Influence Economic Decisions and Organizational Legitimacy - The Case of Offshoring Production - Martin Schroder Communicative Leadership - Sven Hamrefors Authenticity in Organizational Context: Fragmentation, Contradiction and Loss of Control - Lee Edwards An Examination of Differences between Organizational Legitimacy and Organizational Reputation - David Deephouse and Suzanne Carter Integrating Issue Management and Strategic Planning: Unfulfilled Promise or Future Opportunity? - Tony Jaques Investigating the Convergent Validity of Organizational Trust - Vinita Agarwal Authenticity in Management Metaconversations - Simon Torp Socially Mediated Authenticity - Dawn Gilpin, Edward Palazzolo and Nicholas Brody Stakeholders, Politics, and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel de Bussy and Lorissa Kelly Involving Stakeholders in Developing Corporate Brands: The Communication Dimension - Anne Gregory Public Relations as Dialogic Expertise? - Magda Pieczka VOLUME FOUR: THE FUTURE OF STRATEGIC COMMUNICATION: ORGANIZATIONAL AND SOCIETAL Horizons in Strategic Communication: Theorising a Paradigm Shift - James Mahoney Public Relations and Neo-Institutional Theory - Magnus Fredriksson, Josef Pallas and Stefan Wehmeier Public Relations and the New Institutionalism: In Search of a Theoretical Framework - Finn Frandsen and Winni Johansen How Institutions Communicate: Institutional Messages, Institutional Logics, and Organizational Communication - John Lammers Help or Hype: Symbolic or Behavioral Communication during Hurricane Katrina - Karen Mishra Public Relations and "Its" Media: Exploring the Role of Trade Media in the Enactment of Public Relations' Professional Project - Lee Edwards and Magda Pieczka Community Engagement and Risk Management - Katherine McComas Critiquing Community Engagement - Sarah Dempsey Engaging Communities: Ostrom's Economic Commons, Social Capital and Public Relations - Paul Willis Institutionalizing of Communication Management: A Theoretical Framework - Christina Grandien and Catrin Johansson The Evolution of the Employee Engagement Concept: Communication Implications - Mary Welch Commentary: New Technologies, Public Relations, and Democracy - Ray Hiebert The Narrated Organization: Implications of a Narrative Corporate Identity Vocabulary for Strategic Self-Storying - Trine Susanne Johansen The Corporate Communications Scorecard: A Framework for Managing and Evaluating Communication Strategies - Ansgar Zerfass Directions in Social Media for Professionals and Scholars - Michael Kent Corporate Reputation and the Discipline of Corporate Communication - Peggy Simcic Bronn Does Public Relations Scholarship Have a Place in Race? - Damion Waymer Globalisation, Public Relations, and Activism for Social Change: A Culture-Centered Approach - Mohan Dutta Divided We Stand: Defying Hegemony in Public Relations Theory and Practice? - Anne Gregory and Gregor Halff "If It's a Woman's Issue, I Pay Attention to It"; Gendered and Intersectional Complications in the Heart Truth Media Campaign - Jennifer Vardeman-Winter and Natalie Tindall Strategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al. Toward a Crisis Pre-Emptive Image Management Model - Augustine Pang

Product Details

  • ISBN13: 9781446275832
  • Format: Hardback
  • Number Of Pages: 1680
  • ID: 9781446275832
  • weight: 3090
  • ISBN10: 1446275833

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