Strategic Communications for School Leaders

Strategic Communications for School Leaders

By: Vicki Gunther (author), James McGowan (author), Kate Donegan (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks


Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources.

About Author

Vicki Gunther is assistant professor at National-Louis University and former superintendent and principal of School District 73.5, Skokie, Illinois. James McGowan, communications consultant, is a former board president of School District 73.5, Skokie, Illinois. Kate Donegan is superintendent of School District 73.5, Skokie, Illinois.


Acknowledgments Introduction Section I. Why Communication Is Important Chapter 1: The Public Has a Right to Know Chapter 2: School Districts Need to Engender Trust Chapter 3: School Districts Need to Advocate for Themselves Section II. How Best to Communicate Chapter 4: Know Who's Listening and How to Reach Them Chapter 5: Align Communications with District Goals and Values Chapter 6: Show, Don't Tell Chapter 7: Cultivate Credibility Chapter 8: Take Advantage of Technology Chapter 9: Develop a Strategic Communications Plan Section III. It All Comes Together Chapter 10: What Happens When Your Communications Are Working Appendix I Appendix II Appendix III Appendix IV Appendix V Bibliography

Product Details

  • ISBN13: 9781442209435
  • Format: Paperback
  • Number Of Pages: 198
  • ID: 9781442209435
  • weight: 308
  • ISBN10: 1442209437

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly