Strategic Management: A Competitive Advantage Approach, Concepts with MyManagementLab, Global Edition (15th edition)

Strategic Management: A Competitive Advantage Approach, Concepts with MyManagementLab, Global Edition (15th edition)

By: Forest R. David (author), Fred R. David (author)Mixed Media

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This package contains David, Strategic Management: Concepts 15e and access to MyManagementLab. Important information for students: You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Find out more at


1. Strategic Management EssentialsTHE COHESION CASE: ADIDAS GROUP - 2013 2. Outside-USA Strategic Planning3. Ethics/Social Responsibility/Sustainability4. Types of Strategies5. Vision and Mission Analysis6. The Internal Audit7. The External Audit8. Strategy Generation and Selection9. Strategy Implementation 10. Strategy Execution11. Strategy Monitoring GlossaryName Index Subject Index

Product Details

  • ISBN13: 9781292019314
  • Format: Mixed Media
  • ID: 9781292019314
  • weight: 786
  • ISBN10: 129201931X
  • edition: 15th edition

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