The Sage Course Companion on Strategic Management is an accessible introduction to the subject that avoids lengthy debate in order to focus on the core concepts. It will help the reader to develop their understanding of the key theories, whilst enabling them to bring diverse topics together in line with course requirements. The Sage Course Companion also provides advice on getting the most from your course work; help with analysing case studies and tips on how to prepare for examinations.
Designed to compliment existing strategy textbooks, the Companion provides:
- Quick and easy access to the key themes in strategic management
- Tips on how to effectively use theory and avoid common errors
- Typical examination questions, with outline approaches to the answers
- 'Taking it Further' sections that provide a critical discussion of the theory and its applicability to business situations
- A glossary of strategic management terminology
- A textbook guide directing the reader to additional supporting material
The Sage Course Companion on Strategic Management is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their understanding to new levels and help them achieve success in their course. Postgraduate students and those taking professional courses will also find this book acts a us.
PART ONE Introduction to Your Course Companion How To Use the Book Thinking Like a Strategist Strategic Themes PART TWO What Is Strategy? Strategic Planning and Control in Organizations Analysis of the Macro (Far) Environment Analysis of the Industry Analysis of the Customer Interface (Markets and Products) Competitive Advantage Resource Analysis Value Chain Organizational Culture Growth and Development Internal and External Methods of Development Internationalisation Choosing Your Strategy Suitability and Acceptability (SFA) of the Strategy Implementing Your Strategy Strategic Leadership Issues