Strategic Planning Systems in Hospitality and Tourism

Luiz Moutinho (BA, MA, PhD, FCIM) was Professor of BioMarketing and Futures Research at DCU Business School, Dublin City University in Ireland. Previously, and for 20 years, he was appointed Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. In 2017 he received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, FY Republic of Macedonia. Professor Moutinho completed his PhD at the University of Sheffield in 1982. He has since held posts at Cardiff Business School, University of Wales College of Cardiff and in the USA (Cleveland State University, Northern Arizona University, California State University), as well as Visiting Professorship positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia and Cyprus. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2), as well as associate editor for four other journals, and sits on the Editorial Boards of another 46 international academic journals. He has over 140 articles published in refereed academic journals, 30 books, and more than 9,900 academic citations.Professor Moutinho's areas of research interest encompass bio-marketing, neuroscience in marketing, EMOWEAR, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast, and tourism and marketing.