To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.
Chapter 1 1. In Defense of Social Influence and Social Marketers Chapter 2 2. Social Psychology: Understanding Human Behavior and Social Influence Chapter 3 3. Social Influence Models Chapter 4 4. Identifying and Targeting Those You Want to Influence Chapter 5 5. The Individual in a Mass-Mediated World Chapter 6 6. Propaganda Strategies Chapter 7 7. Propaganda Tactics and Principles Part 8 Appendix A: The Personality Strength (PS) Scale and Weighting Part 9 Appendix B: Goebbels's Propaganda Machine Part 10 References Part 11 Index Part 12 About the Authors