Strategy and Strategists provides an illuminating exploration of strategy and its implications for business. Adopting a critical and reflective approach, the authors guide the reader through the complexities of strategy, clearly presenting the conflicting viewpoints and arguments in this exciting and fast-moving field.
Business examples throughout the text elucidate strategy theory, providing future managers and executives with the awareness and knowledge necessary to test perspectives and draw their own conclusions. Linking literature to contemporary developments, this engaging textbook is invaluable reading for all students of strategy.
Online Resource Centre:
Teaching notes for long cases
Guide to answering questions on readings
Answers to discussion questions
Sample examination questions
All figures from the book
Multiple choice questions
Updates to the case studies
Guidance to further readings
James Cunningham is a Senior Lecturer in Strategic Management J.E. Cairnes School of Business, National University of Ireland, Galway. His main research interests focus on strategy issues with respect to commercialisation, technology transfer, academic entrepreneurship and technology entrepreneurs. Awards for his research include three best paper awards at the British Academy of Management Annual Conferences (2002, 2005 and 2010), a best paper award at Technology Transfer Society Annual Conference 2011, a best paper award at the Irish Academy of Management Conference (2003) and his co-authored case studies have won national and international competitions. He has delivered invited key note presentations, acted as session chair and facilitator at national and international academic and practitioner conferences, as well as leading executive master classes on strategic management, innovation, starting your own business and research commercialisation. Brian Harney is Lecturer in HRM at and Deputy Director (Knowledge) of the LInK research centre. His research interests include HRM in smaller firms, High Performance Work Systems, University Technology Transfer, Strategic Management.
PART ONE. DISCOVERING STRATEGY AND STRATEGISTS; PART TWO. FOUNDATIONS OF ADVANTAGE; PART THREE. ROUTES TO ADVANTAGE; PART FOUR. REALIZING ADVANTAGE; PART FIVE. SUSTAINING ADVANTAGE; PART SIX. REDISCOVERING STRATEGY AND STRATEGISTS