Strategy and the Business Landscape (United States ed of 3rd revised ed)
By: Pankaj Ghemawat (author)Paperback
2 - 4 weeks availability
KEY BENEFIT Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope. MARKET This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
Chapter 1. The Origins of Strategy Chapter 2. Mapping the Business Landscape Chapter 3. Creating Competitive Advantage Chapter 4. Anticipating Competitive Dynamics Chapter 5. Sustaining Superior Performance Chapter 6. Choosing Corporate Scope Chapter 7. Developing a Global Strategy
Number Of Pages:
- ID: 9780136015550
United States ed of 3rd revised ed
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