Successful Online Start-ups for Dummies, Australia and New Zealand Edition
By: Stefan Korn (author)Paperback
Up to 2 WeeksUsually despatched within 2 weeks
The how-to guide to starting, funding, running, and exiting a successful online business in less than three months Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months. Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get "investment ready" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running?or how to turn it over quickly and profitably so they can move onto their next start-up or retire.
* Gives budding entrepreneurs everything they need to build and sell a profitable online business * Topics covered include "bootstrapping," common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more * Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.
Stefan Korn is an internet entrepreneur and co-founder of WebFund?a successful private investment firm for online start-ups. WebFund runs an accelerator program that trains web entrepreneurs and helps them get their start-ups in the best position to pitch to investors within three months.
Introduction 1 Part I: Following Your Dream 7 Chapter 1: Understanding the Start-Up Journey 9 Chapter 2: Starting as You Mean to Go On 35 Part II: Getting Your Start-Up Started 67 Chapter 3: Setting Up Shop: Products, Paperwork and More 69 Chapter 4: Launching Your Start-Up: The Early Days 99 Chapter 5: Gaining Traction: Ramping Up Your Start-Up 121 Part III: Growing Up 139 Chapter 6: Recognising Your Limits 141 Chapter 7: Growing Strategically 167 Part IV: Chasing the Pot of Gold: The Reason Your Start-Up Exists 195 Chapter 8: Starting to Make Money: The Post-Profit Stage 197 Chapter 9: Achieving Your Start-Up Vision and Cashing Out 215 Part V: The Part of Tens 235 Chapter 10: Ten (Plus One!) Mistakes That Cause Start-Ups to Fail 237 Chapter 11: Ten Ways to Boost Your Start-Up Resources 245 Chapter 12: Ten Things Investors Look for in Your Start-Up 253 Appendix A: Finding Support for Your Start-Up 259 Appendix B: Templates 263 Glossary 275 Index 279
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- ID: 9781118302705
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