The how-to guide to starting, funding, running, and exiting a successful online business in less than three months
Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months.
Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get "investment ready" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running or how to turn it over quickly and profitably so they can move onto their next start-up or retire.
Gives budding entrepreneurs everything they need to build and sell a profitable online business
Topics covered include "bootstrapping," common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more
Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries
A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.
Stefan Korn is an internet entrepreneur and co-founder of WebFund a successful private investment firm for online start-ups. WebFund runs an accelerator program that trains web entrepreneurs and helps them get their start-ups in the best position to pitch to investors within three months.
Introduction 1 Part I: Following Your Dream 7 Chapter 1: Understanding the Start-Up Journey 9 Chapter 2: Starting as You Mean to Go On 35 Part II: Getting Your Start-Up Started 67 Chapter 3: Setting Up Shop: Products, Paperwork and More 69 Chapter 4: Launching Your Start-Up: The Early Days 99 Chapter 5: Gaining Traction: Ramping Up Your Start-Up 121 Part III: Growing Up 139 Chapter 6: Recognising Your Limits 141 Chapter 7: Growing Strategically 167 Part IV: Chasing the Pot of Gold: The Reason Your Start-Up Exists 195 Chapter 8: Starting to Make Money: The Post-Profit Stage 197 Chapter 9: Achieving Your Start-Up Vision and Cashing Out 215 Part V: The Part of Tens 235 Chapter 10: Ten (Plus One!) Mistakes That Cause Start-Ups to Fail 237 Chapter 11: Ten Ways to Boost Your Start-Up Resources 245 Chapter 12: Ten Things Investors Look for in Your Start-Up 253 Appendix A: Finding Support for Your Start-Up 259 Appendix B: Templates 263 Glossary 275 Index 279