About the Author
Sophie Devonshire is a business leader who has worked in and with multinational companies, successful start-ups and agencies, including Procter & Gamble, Coca-Cola, Leo Burnett and Interbrand. She has worked and lived in London, Tallinn and Dubai and is a regular speaker on brands and businesses in the press and media. Sophie is the CEO of The Caffeine Partnership (founded by Andy Milligan and David Kean), a unique consultancy which delivers brand-led business growth. She is an experienced business leader, entrepreneur and brand specialist. An 'acceleration addict', she is constantly curious about how to speed up success. She hates wasting time and believes impatience is usually a virtue. She applies the principles of Caffeine (a psychoactive stimulant) to her approach to work and writing; stimulating business.