This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents:
Concise and analytic coverage of multivariate analysis techniques
A new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality
An account of using materials on the internet
Concise introductions and summaries to all chapters
This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.
Roger Sapsford is Reader in Social Research at the University of Teesside.
PART ONE: INTRODUCTION What Is Survey Research? What's the Problem? Developing Ideas PART TWO: THE SIZE OF THE PROBLEM The Theory of Sampling Making Do Sampling in the Real World PART THREE: OPINIONS AND FACTS Measurement Principles Putting It into Practice Complex Concepts What Does It All Mean? PART FOUR: EXPLORING DATA Keeping It Simple Tabular Analysis Relationships and Differences Constructing Scales PART FIVE: FINISHING UP Did You Need To Do Your Own Survey? Reporting the Results