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Survey Research (2nd Revised edition)

Survey Research (2nd Revised edition)

By: R. J. Sapsford (author)Paperback

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Description

This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: Concise and analytic coverage of multivariate analysis techniques A new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personalityAn account of using materials on the internetConcise introductions and summaries to all chapters This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.

About Author

Roger Sapsford is Reader in Social Research at the University of Teesside.

Contents

PART ONE: INTRODUCTIONWhat Is Survey Research?What's the Problem? Developing IdeasPART TWO: THE SIZE OF THE PROBLEMThe Theory of SamplingMaking Do Sampling in the Real WorldPART THREE: OPINIONS AND FACTSMeasurement PrinciplesPutting It into PracticeComplex ConceptsWhat Does It All Mean?PART FOUR: EXPLORING DATAKeeping It Simple Tabular AnalysisRelationships and DifferencesConstructing ScalesPART FIVE: FINISHING UPDid You Need To Do Your Own Survey?Reporting the Results

Product Details

  • ISBN13: 9781412912327
  • Format: Paperback
  • Number Of Pages: 296
  • ID: 9781412912327
  • ISBN10: 1412912326
  • edition: 2nd Revised edition

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