Systems Theory Applied to Television Station Management: In the Competitive Marketplace

Systems Theory Applied to Television Station Management: In the Competitive Marketplace

By: William G. Covington (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks

Description

This book explores how traditional television stations are faced with unprecedented competition from new methods of delivering video signals. The book uses systems theory as a framework to view how departments at four stations are competing in the new media environment. Contents: Introduction: Background of the study; Theoretical Framework; Methodology; Description of the Four Stations; Departments (Subsystems) at the Stations; News Department; Management Profiles: Management as a Subsystem; Applying Systems Theory to the Stations; A Model for TV Station Management in a Multichannel Marketplace; Discussion and Conclusion.

Contents

chapter 1 Contents: Introduction: Background of the study chapter 2 Theoretical Framework chapter 3 Methodology chapter 4 Description of the Four Stations chapter 5 Departments (Subsystems) at the Stations chapter 6 News Department chapter 7 Management Profiles: Management as a Subsystem chapter 8 Applying Systems Theory to the Stations chapter 9 A Model for TV Station Management in a Multichannel Marketplace chapter 10

Product Details

  • ISBN13: 9780761808244
  • Format: Paperback
  • Number Of Pages: 192
  • ID: 9780761808244
  • weight: 240
  • ISBN10: 0761808248

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
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