Globalization is one of the most widely circulated, high-stakes buzzwords of the past generation; yet discussion of the topic is often encased in paradox and contention over what globalization is, to whom and where it may (or may not) apply, and to what effect. In Talking Back to Globalization: Texts and Practices, contributors provide a series of case studies that stress the interplay between culture, politics, and commerce.
Interviews with Natalie Fenton and Radha S. Hegde survey globalization and its interpenetration with the spheres of journalism, activism, social media, and identity. The overview furnished by the interviews is followed by the volume's two additional extended sections, "Texts" and "Practices."
Chapters in the "Texts" section seek clues about globalization through its insinuation into mediated forms. The diverse selection of cases cover television, films, online travel web pages, blues music, and the political valences of Portuguese neo-fado.
Chapters in the "Practices" section address more diffused cases than media texts. Their analyses largely orient toward institutional concomitants of globalization that precede the subject's experience of it. Chapters cover the trajectory of the European university, campaigns to shape journalistic practice during the Cold War, the posture of intellectuals vis-a-vis globalization, and the ideology that animates the Facebook experience.
Brian Michael Goss (PhD, University of Illinois) is Program Director for Communication at Saint Louis University's Madrid Campus. His two most recent books are Global Auteurs: Politics in the Films of Almodovar, von Trier and Winterbottom (Lang, 2009) and Rebooting the Herman and Chomsky Propaganda Model in the Twenty-First Century (Lang, 2013). Mary Rachel Gould (PhD, University of Utah) is Associate Professor of Communication at Saint Louis University's Missouri Campus. Her research interests include the study of travel and tourism, documentary studies, digital storytelling, and popular culture. Joan Pedro-Caranana (PhD, Complutense University of Madrid) is Assistant Professor in the Communication Department at Saint Louis University's Madrid Campus. His multilingual publications and research interests address the social mediations performed by communication and educational systems and processes.
Contents: Brian Michael Goss/Joan Pedro-Caranana/Mary Rachel Gould: Washed Up on the Shores of Neoliberal Globalization - Joan Pedro-Caranana/Natalie Fenton: A Conversation With Natalie Fenton: "Resocializing the Political and Re-politicizing the Economy" - Rae Lynn Schwartz-DuPre/Radha S. Hegde: A Conversation With Radha S. Hegde: Globalization: "It's Everywhere; It's Nowhere" - Brian Michael Goss: "Petting the Burning Dog" of Orientalism: Implications of Occupation (2009) and Generation Kill (2008) for Cosmopolitan Assumptions About Globalization - Christopher Chavez/Mary Rachel Gould: Courting the LGBTQ Consumer: A Global Perspective - Josep Pedro-Caranana: The Globalization of Blues: Rural, Urban, Transatlantic. - Michael Arnold: "Ai, e tao bom ser pequenino!": OqueStrada's Fado-Chanson-Ska and Local Sustainable Capitalism - Joan Pedro-Caranana: The Globalization of Universities: European Higher Education Area Viewed From the Perspectives of the Enlightenment and Industrialism - Marion Wrenn: Strategic Sociability: US-led Journalist Reorientation Programs and Cold War Media Practices - Stasa Tkalec: Defending Human Rights in the Twenty-First Century: Where Have All the Intellectuals Gone? - Delia Dumitrica: Facebook's Global Imaginary: The Symbolic Production of the World Through Social Media - Cameron McCarthy: The Global City and the Uses of the New Multiculture.