The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This volume views tourism related to tea from differing disciplinary perspectives, and from marketing, planning, entrepreneurial and developmental viewpoints. The book examines the transformation of indigenous and imported tea traditions into experiences for tourists. Profiling these tea experiences from around the world including the United Kingdom; Sri Lanka; India; China; Taiwan; Kenya and Canada the volume reveals the ways in which tea's heritage is adapted for tourism consumption. This is the first definitive work on tea tourism. Global tea tourism trends are identified, while case examples provide fresh perspectives on the ongoing transformation of tea for tourism purposes.
Lee Jolliffe, an Associate Professor of Hospitality and Tourism at the University of New Brunswick, Canada has a diverse background that encompasses museum planning and hospitality management. Her interest in researching tea and tourism was sparked by experiencing tea in England where she completed a PHD; operating a tea shop in Prince Edward Island; and working in Saint John, New Brunswick, a city with a rich tea history. Researching this topic Lee has visited tea gardens in China and Thailand and has spoken to tourism students in Canada, China and Vietnam about tea and tourism.
Part I: Introduction 1. Connecting Tea and Tourism - Lee Jolliffe Part II: Tea Histories, Collections and Traditions 2. Tracing the History of Tea Cultures - Paul Leung Kin Huang 3. Tea and Travel: Transforming the Material Culture of Tea - Lee Jolliffe 4. Tea Traditions in Taiwan and Yunnan - Paul Leung Kin Huang Part III: Tea and Tourism: Political, Social and Economic Developments 5. Tea Production and Tourism Development in Assam: A Missed Opportunity? - Kevin Hannam 6. Amidst the Misty Mountains: The Role of Tea Tourism in Sri Lanka's Turbulent Tourist Industry - Rabindranath B. Gunasekara and Janet Henshall Momsen 7. The New Tea Appreciation Festival: Promotion and Socio-economic Development in Hunan Province, China - Rong Huang and Derek Hall 8. Tea Culture and Tourism in Fujian Province, China: Towards a Partnership for Sustainable Development - Honggen Xiao 9. Tourism Development and the Tea Gardens of Fuding, China - Lee Jolliffe and Peifen Zhuang 10. Tourism and Tea in Kenya: Opportunity for Development - Jacqueline Muhati and Lee Jolliffe Part IV: Transforming Tea: From Tea Experiences to Tea Destinations 11. China's Tea Horse Trade Route and its Potential for Tourism - Hilary duCros 12. Hangzhou: China's Green Tea City - Keith Dewar and Wen Mei Li 13. The UK's Teapot Trails: Just a Handle or Something Worth Spouting About? - Derek Hall and Steven Boyne 14. Tea Tourists and Tea Destinations in Canada: A New Blend? - Lee Jolliffe Part V: Conclusion 15. A Research Agenda for Tea Tourism - Lee Jolliffe