Music video is a popular form worldwide. It is a teachable and accessible topic because the videos are familiar to students, easy to get hold of and short. And because it is always changing, it makes an exciting and vibrant media form to study and analyse, raising interesting questions about representations, media language, institutions and audiences - the four key concepts of Media Studies. It has also had considerable influence formally and stylistically upon a range of other media and cultural artefacts globally. This teaching guide gives you everything you need to approach the topic with your students, including guidelines to practical work.
Pete Fraser is Chief Examiner of A level Media Studies for one of the English awarding bodies and Head of Media Studies at Long Road Sixth Form College, Cambridge, where he oversees one of the largest cohorts for the subject in the country. He has taught Media Studies for nearly 20 years, with a particular focus upon video work for the past decade. He regularly delivers INSET for teachers on both course management and practical work, particularly using Apple's iMovie. He is author of another title in this series: Teaching Digital Video Production.
Contents Introduction: assessment contexts; what is a music video?; a rationale for teaching about music video; schemes of work History: overview of historical development; antecedents in film, live performance, early promos; developments; influence upon/synergy with film and other media Case studies: How to analyse music videos and the role of stars; how a music video is made and the role of the director; 'Shocking' music videos and censorship Practical work: how to organise a student music video project