The interplay between demand from the market, the role of users in shaping that demand, and the way in which these factors influence the innovation process has always been a complex one. This forward thinking book examines this interplay from a technological change perspective.
The contributors explore the potential for rapprochement between economics, sociological and other social science disciplines in considering the allocation of resources and the making of decisions about technological change. The papers within this book represent a judicious blend of theory and empirical research and look at a broad range of innovations, markets and technologies in medicine, agricultural and food production, services and IT. Technology and the Market raises the question of the many `visible hands' that are involved in linking technology and the market together.
This book is recommended to academics and policymakers interested in demand-innovation interaction, scholars of industrial economics and the sociology of technology as well as entrepreneurs.
Understanding user needs is now seen as one of the most important factors in the success of innovation and one of the raisons d'etre of market research. This book attempts to move the boundaries to show the importance of how demand is detected or constructed by innovators.
Edited by Rod Coombs, Professor of Technology Management, the late Ken Green, formerly Professor of Environmental Innovation Management, the late Albert Richards, formerly, Research Fellow in Technology Management and Vivien Walsh, Reader in Technology Management, Alliance Manchester Business School, University of Manchester, UK
Contents: Preface 1. Introduction 2. Many Visible Hands 3. Great Expectations: The Constructions of Markets, Products and User Needs During the Early Development of Gene Therapy in the USA 4. Reconceptualizing the User(s) of - and in - Technological Innovation: The Case of Vaccines in the United States 5. Inducement and Blocking Mechanisms in the Development of a New Industry: The Case of Renewable Energy Technology in Sweden 6. Shaping the Selection Environment: `Chlorine in the Dock' 7. When Markets Meet Socio-politics: The Introduction of Chlorine-free Bleaching in the Swedish Pulp and Paper Industry 8. Internet Market Applications in Ship-broking: A Framework and Research Findings 9. Internet Entrepreneurship: Why Linux Might Beat Microsoft 10. Design in the IT Industry: The Role of Users 11. How Innovative are Users? A Critique of Learning-by-Doing and -Using 12. Taste as a Form of Adjustment between Food and Consumers 13. Services and Innovation: Demand-led Changes in Business Organizations 14. The Missing Link: Innovation and the Needs of Less-Developed Country Users Index