Major debates center around 'cultural and media imperialism' to determine whether South Asian cultural traditions are being engulfed by Euro-American transnational television. This study provides a South Asian perspective on issues relating to television broadcasting, program planning, and communication research and suggests that television has undergone an indigenous process of change.
Dr. Binod C. Agrawal is the Director of the TALEEM Research Foundation, Ahmedabad. He has been deeply involved in communication research for over two decades and pioneered the use of qualitative methods for communications research during the world famous Satellite Instructional Television Experiment. Dr. Agrawal is founder and Director of the Mudra Institute of Communications, Ahmedabad. He has taught in the United States and India and continues to serve as visiting faculty for several institutions. His publications include more than a dozen books and thirty papers on television, computer technology, and anthropological studies.
Chapter 1 List of Figures Chapter 2 List of Tables Chapter 3 Preface Chapter 4 Television Policy in India: Future Directions Chapter 5 Television and Public Sphere in India Chapter 6 Balancing Business and Social Responsibility Goals in Broadcasting Chapter 7 Communication and Media: Past Achievements and Future Directions in South Asia Chapter 8 Feeling the Pulse of Changing Media Audiences: Some Methodological Issues Chapter 9 Children's Media Use in India: Current Scenario Chapter 10 Viewing Under Parent's Shadow Chapter 11 Media Onslaught on the South Asian Civilization: Can Diversity be Maintained? Chapter 12 Euro-American Communication Domination over Afro-Asian Countries