When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it.
Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.
Amy M. Huber is an Assistant Professor at Florida State University, teaching in areas of Advanced Computer Applications, Advanced Visual Communications, and Design Studios. She has presented on the topic of Design Communications at both national and international conferences, and her research has been published in the Journal of Interior Design and the International Journal of Architectural Research. Previously, Huber was a Senior Designer with Gensler in Denver. There, she played an instrumental role in projects that have been recognized on state and national venues, including a 2014 AIA National Merit Award. She has interviewed for projects and presented ideas in settings ranging from elevators to auditoriums.
1. Human Response to Story 2. Presenter Meet Audience 3. Story Design 4. Writing for Impact 5. Speaking for Impact 6. Visual Storytelling 7. Storytelling with Information 8. Storytelling with Ideas 9. Storytelling with Video Appendix