Ever since the equation Time = Money came into use, Western society has bought the notion of 'saving time' and, by implication, money. Living in a world ruled by the clock, and living longer, with a host of technological advances designed to help us, we still often end up running harder to stay in the same place - and running out of time. Bodil Jonsson shows how the arrival of measured, accurate timekeeping became first our tool then our master. Neither pure philosophy, still less physics or a business text on time management, her inspiring book has elements of all three. With brevity, humour and insight, she encourages a new and positive relationship with time, to make it not our traditional enemy but our friend.
Bodil Joensson is a Swedish physicist, whose writing and broadcasting on time has captured the global imagination. Bodil Joensson is a Swedish physicist whose writing and broadcasting on time has caught the imaginations of a whole nation.