The 7 Secrets of Money: The insider's guide to personal investment success (2nd edition)

The 7 Secrets of Money: The insider's guide to personal investment success (2nd edition)

By: Simon Brown (author), Ben Sherwood (author), Richard Stott (author), Bruce Wilson (author)Hardback

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The 7 Secrets of Money exposes the hidden truths around money that the financial establishment has for too long kept to itself. Written by four well-respected finance professionals, it gives you a clear path to build your investments and meet your life goals. The approach is simple: focus your energies on things you can control - such as saving, spending, costs, taxes and sound financial planning, only taking risks that you know will be rewarded. This places you, the investor, firmly in control of your financial future. The 7 Secrets of Money is the inside track for personal investment success.

About Author

Simon Brown is a partner at BPH Wealth Management LLP with 23 years' experience advising clients. He is the first Certified Wealth Mentor in the UK. Ben Sherwood is a director of Satis Asset Management Ltd and a partner in UK chartered accountancy firm Hillier Hopkins LLP, where he advises a select group of clients on investment consultancy and tax planning. Richard Stott is a founding partner and Chief Investment Officer at Connectum Capital Management AS based in Norway. Bruce Wilson is vice-president of the Institute of Financial Planning. He was founding managing director of London-based IFA Helm Godfrey from 1999 to 2010, where he remains a director, shareholder and client adviser. For further information and articles by the authors visit


Contents List of figures Foreword by George Kinder Introduction Glossary of terms The 7 Secrets 1 There is a financial conspiracy going on 2 The financial press peddles investment pornography 3 You cannot beat the market 4 Some financial risks are really not worth taking 5 Asset allocation is the most crucial decision of all 6 Your behaviour will define your return 7 Investing is simple: control the things you can control Postscript: Keep calm when everyone else is panicking Conclusion: You can be a successful investor Summary:7 steps to investment success Appendices 1 Historical best and worst returns for the investment portfolios detailed in Chapter 5 2 Selection criteria - a list of questions to ask a potential financial adviser 3 Drawing up your income and expenditure accounts and a net worth statement 4 Size and value effects on equity returns Recommended reading About the authors Acknowledgements Notes and references Addendum - The UK Retail Distribution Review Index

Product Details

  • ISBN13: 9781909116023
  • Format: Hardback
  • Number Of Pages: 200
  • ID: 9781909116023
  • ISBN10: 1909116025
  • edition: 2nd edition

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