Do you get the support and recognition you deserve? In today's competitive educational environment, teachers need to 'market' their programs to parents in order to garner support. This practical primer organized around a school year will show you how-and the result will be better teacher-parent relationships and a more successful program.
Chapter 1 The indicators of an effective school Chapter 2 What is marketing? Chapter 3 First impressions count Chapter 4 Reporting progress continually Chapter 5 Parent conferences: 15 special minutes Chapter 6 Where's the why? Chapter 7 Open houses and other special events Chapter 8 Homework is not for dummies Chapter 9 Tests measure a lot of things Chapter 10 Ending the year Chapter 11 Getting started on your marketing plan Chapter 12 You're on a roll! Don't stop now Chapter 13 Points of contact Chapter 14 ABC Marketing components Chapter 15 Asking for help: Inside outreach Chapter 16 Get some outside insight Chapter 17 Go forth-be visible Chapter 18 End word