Gavin Griffiths was a fairly straight-laced, newlywed shipping executive when he bought a magazine called The Erotic Review for #1 - not just one copy, the whole business! Little did he know it would soon become the darling of the chattering classes, and a case study in heroic failure. More in the tradition of Tony Young (How to Lose Friends & Alienate People) than Felix Dennis (How to be Rich), in this highly entertaining memoir readers discover just why only one in ten new businesses make it, and what happens to the other nine.
With a haphazard career meandering through international shipping, contemporary art, dotcom start-ups and fruity periodicals Gavin Griffiths is now CEO of Helix Media Ltd, the London-based consumer magazine publisher he founded in 2004. He lives in Stratford-upon-Avon and is married with two children. Gavin has a firm conviction that life should be an adventure and his motto is 'have a crack'. He considers failure to be part of the voyage. But he might be wrong so don't come complaining if you lose everything.
Dedication. Foreword. Acknowledgements. Introduction. Chapter One How to buy an erotic magazine business for a pound. Chapter Two Erotic Towers. Chapter Three The Erotic Review saddles up and rides again. Chapter Four More money woes (and not very posh ladies who like to take off their clothes). Chapter Five Three knights in shining armour and a suitcase full of cash. Chapter Six The biggest month of my life. Chapter Seven A crash course in marketing. Chapter Eight Cracks appear and things are not going to plan. Chapter Nine The wheels come off. Chapter Ten The final battle. Afterword The story continues. Index.